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Just Action TV | Video Blog » Blog Archive » Can you be the best?

Can you be the best?

By Javier Munoz
Posted on: October 4, 2010
4 comments so far (is that a lot?)

We are all OneYears ago I read a book titled From Good to Great by Jim Collins. The book draws conclusions from extensive research on what makes a company great rather than just good. He shows that great companies have followed what he calls the Hedgehog Principle bringing together three key factors for being great: 1) What you can be the best in the world at, 2) What you are deeply passionate about, and 3) What best drives your economic engine.

Naturally, I was struck by the question of whether I could be the best at something, and whether that was necessary to be satisfied with my work. As I pondered this question, I went back to that chapter to see if Collins had made any statements that would make it ok for us mere mortals to be among the bests and not the absolute best, but the author left no such ambiguity. My next attempt at dismissing his principle was to consider how I would feel being the best at something. Wouldn’t that be too presumptuous of me? Isn’t our world too much about rivalry and competition?

However, I wanted to be great and not just good. I have always found great joy in stretching the possibilities, in pursuing the best possible approach for me and for my clients, and in creating unique experiences. Evidently, I still had to come to terms with this whole business of being the best at something.

My approach to this question has matured over the years. Although we are all one, you are a unique manifestation of that oneness. Your life’s combination of education, relationships, and experiences is also unique. You are a rich universe of decisions, actions, ideals, values, beliefs, and pursuits that have taken you intentionally and through seemingly serendipitous synchronicity to where you are now. Your acknowledgement of how every step of your journey has contributed to your unique being today is the first step in expressing your gift to others. It is the first step in discovering the Guru you have within.

Before starting Apple Computers, its founder, Steve Jobs seemed to be lost. He was a college drop out, doing odd jobs, with no set direction. However, to stay busy, he decided to attend a calligraphy course. He did it for no clear reason and it wasn’t related with his other interests, but he took the course anyways. Fast forward to January 24th 1984, Jobs launched the Apple McIntosh, the first computer to bring styled fonts shattering for ever the dehumanizing cold green on black fonts typical of other PC’s of the time. He explained that he would have never insisted on having nicely styled fonts in the McIntosh, if he had not taken that seemingly unrelated calligraphy course.

ALL of your experiences contribute to your unique expression.

Now days, expressing your unique gift is a most. The ongoing paradigm shift calls for you to serve others through your unique gift (more on this in my manifesto The One Million People Paradigm Shift Challenge). Humanity will need every bit of innovation we can muster. We are going through profound changes – you will have to adapt to or proactively create change. In a recent post, titled The forever recession Seth Godin says:

The networked revolution is creating huge profits, significant opportunities and a lot of change. What it’s not doing is providing millions of brain-dead, corner office, follow-the-manual middle class jobs. And it’s not going to…

Indeed, there is an aspect of this global recession that is not cyclic. Many of the jobs that require task repetition will never come back. Hence, many of you will be faced with the only remaining alternative: Start acknowledging your uniqueness and serving others through your creative gifts.

Frequently, my clients tell me that it would be impossible for them to make enough money from expressing a mission based on what they love to do. They tell me that it is just too specific and that there wouldn’t be enough people interested. Although it is necessary to actively assess what aspect of your passion would be most welcomed by your target market, you have to keep in mind that your market does not need to be local. As Seth Godin says above, the Internet has changed that for ever, and the cost of using the Internet to profit from your passion has gone down dramatically. As a result, you could connect with many more people interested in your products or services than you think.

If you are passionate about raising ostriches, I bet there are enough ostrich loving people out there interested in knowing more. Would that be odd enough?

This necessary trend back to love, and back to appealing to others in a unique and personal manner, is making us recover the value of direct authentic relationships nurtured with love for what you are, for what you do, and for whom you serve. In establishing these relationships, someone may consider you to be the best at what you do because their own unique mind-body-soul vibration is in perfect harmony with yours – their unique worldview is in natural correspondence with yours. Others may not totally connect with your message and that is fine too. Tuning into your uniqueness means that you will not be able to please everyone. So don’t!

The key is to be the BEST for enough people to enable your natural expansion

Discover the Guru you have within, make your wisdom available to others, wrap it with passion for who you are, what you do, and whom you serve and go out there and tell the world about it.

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4 Responses to “Can you be the best?”

  1. Joe Wilkinson Says:

    You are Without Question The Best Javier Munoz we have!!! Love the Seth Godin references in this piece. Very reflective of a few thoughts bouncing thru the Stream of Consciousness lately. Thanks!
    Rock On Brutha!


  2. Marie Says:

    Amazing Article! Thanks for the wonderful insights you always provide in the work you do. I do think however, that it is tough to expand or change course if you are dedicated to a very specific thing…

  3. Javier Munoz Says:

    The most welcomed and marketable solutions are specific & personal… Mature economies are trending towards unique experiences, solutions, products, and services – things have to match all dimensions of our being, our needs, and our lifestyles. So, there are fewer mass markets, but many more niche markets developing in every industry… Therefore, you don’t have to appeal to many, you don’t have to any more specially if you want to expand. It is now economically feasible and a good business decision to express what makes YOU unique… That has the added benefit that you will be the best at it… But naturally, you have to get used to the fact that not everyone will like you…

  4. Javier Munoz Says:

    Hi Joe, Thank you! Seth is always in touch with the pulse. He strikes me as the older brother that teaches you the lessons with tough love. Brutal facts with no drama. However, reinvention should not only happen out of necessity – there is a part of you that should always be reinvented every day.

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